Route to Market transformation in Ghana - DMS

Route To Market Transformation in WAC Business Unit.

Dear ECCBC colleagues,

DirectorFocusing on our customer-centric approach, we ensure our productsreach more consumers seamlessly.

Through a successful collaboration between Group Commercial, Digitaland BU Teams included Commercial, Operations and BTS, we are excitedto anounce the launch of our Distributor Management System (DMS) withour first partner, Turksons!

The DMS is designed to help manage orders, stock, expenses, and providechannel visibility, giving Turkson's a comprehensive 360-degree view oftheir business. By expanding Turkson's' territory, we aim to better serveour consumers and reach more points of sale.

With this value-added service, daily performance tracking becomesseamless, enabling our teams to offer better support where needed. Ourdata-driven approach ensures that challenges are addressed swiftly,keeping the distribution network running smoothly.

"In a world of constant change, it isessential to Enhance our Analyticsfor deeper insights into markettrends, customer behaviour, anddistributor performance, enablingus to take agile decisions to staycompetitive. With our newDistributor Management System(DMS), we will continue totransform our route to the marketby turning data into insights,empowering distributors, anddriving more efficient, responsivesupply chains. I am proud of ourprogress and confident in ourshared vision. Let's seize thisopportunity to drive our businessforward and achieve unparalleledgrowth together." Felix Gomis
WAC Managing Director
"Implementing the DistributorManagement System marksthe beginning of our journeyin Route To Markettransformation in Ghana. Thispivotal step deepens ourmarket understanding andenhances customer service.We are eager to apply thismodel to relevant markets,and drivie sustainable growth." Valentin Loison
Group Commercial & Strategy Director
"We understand that our success is linked to the success of our customers.That's why we've established a robust system to support our distributors" Xavier Pla
WAC Commercial Director

Together with our Distributors, we are fostering a partnershipfor a win-win business, driving business growth.

#CustomerCentricity #RouteToMarket #DigitalCustomerExperience #Growth #PeakPerformanceDear

From Doing Digital
To Being Digital

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