New Business Venture

Pioneering the Future of Customer Engagement Through Digital Innovation

What if we could redefine how we engage with our customers and drive business growth? That’s exactly what SPEEDX SPRINT is achieving—a groundbreaking initiative designed to innovate and transform our relationship model with Moroccan customers.

With the full backing of ECCBC’s executive leadership, SPEEDX SPRINT is not just about digital evolution; it’s about creating a more customer-centric, value-driven approach that elevates the customer experience to new heights.

What is SPEEDX SPRINT?

At the heart of SPEEDX lies an ambitious innovation framework aimed at derisking and accelerating ECCBC’s digital transformation. In Morocco, we took this a step further with SPEEDX SPRINT—a focused initiative to reinvent how we interact with two of our most important customer segments: AG/DL (Groceries/Dairy stores) and HORECA (Hotels, Restaurants, and Cafés).

  •  
  •  
A Step-by-Step Journey Toward Transformation

Big changes require a solid foundation, and the SPEEDX SPRINT journey started by uncovering our customers’ needs and challenges through a well-structured approach:

  • Research and Discovery: This rigorous analysis revealed key opportunities to improve engagement and eliminate the frictions holding us back.
  • Ideation and Convergence: Armed with insights, the ONE Team of multi-disciplinary, Group & BU, AI & Tech experts, engaged in an intensive, week of ideation process that produced over 500 innovative ideas
  • Shark Tank : where ECCBC team members played the role of Start upper pitching concepts to the Leadership team acting as Investors
  • Experimentation and Prototyping : Once we identified the best ideas, we moved quickly into experimentation. Prototypes were built and tested in real-world scenarios, providing invaluable feedback and guiding refinements.
  •  
  •  

Why SPEEDX SPRINT is a Game Changer

SPEEDX SPRINT represents a radical shift in how ECCBC does innovation with the ambition to position us as an Undisputed FMCG Digital Leader.This approach enables us to deliver faster, smarter, and more tailored services to our customers, solidifying our competitive edge in Morocco’s market and beyond.

What’s Next?

The most exciting phase is just around the corner. As we move forward, our focus shifts to building our first ever ECCBC Next Gen Customer Super App - coupled with an AI analytics backbone - allowing us to develop an hyper personalized engagement with our customers: personalized content & communication, a dynamic recommendation and promotion engine and a unique tasking & rewarding system will be part of the features our customers will enjoy very soon ! Stay Tuned!

With SPEEDX SPRINT, ECCBC is not only ready to meet the future, but we are also actively shaping it. The innovations we are rolling out today will lay the foundation for a stronger, more agile, and customer-focused tomorrow.

From Doing Digital
To Being Digital

Scroll